Chicago, IL – In a bold pivot amid slumping sales, McDonald's announced today the launch of its new survivalist-focused menu: the McMRE. Packaged in rugged camouflage sacks emblazoned with the Golden Arches and tactical slogans like "I'm Lovin' It... Happy Meals for Hard Times," the meals repurpose classic items like the Big Mac, Quarter Pounder, and fries into shelf-stable "rations" for preppers, doomsday enthusiasts, and anyone bracing for uncertain times.

Company executives cited softening demand as the catalyst. U.S. same-store sales dropped 3.6% in early 2025, the steepest since t...