Is The Easter Bunny Real? Not According To Hershey
Hershey to Test Real Chocolate Bunnies by 2027. So What Are Your Kids Really Eating This Easter?
Hershey, PA — In a stunning about-face, Hershey, the iconic chocolate company, has announced an innovative plan to make chocolate by 2027. The announcement comes after decades of Hershey producing chocolate flavored substances resembling chocolate. After years of complaints from loyal consumers, including Brad Reese, the grandson of H.B. Reese, calling out Hershey for its chocolate-flavored crimes against humanity. The candy giant has listened. Hershey is planning to now make some “chocolate bunnies” out of chocolate. This likely will result in the new bunnies also tasting like chocolate instead of… whatever that was.
“What is this—chocolate-flavored plastic?!” — Brad Reese
“I was betrayed by the very thing my family invented... it was disgusting.” Reese told The New York Times¹ in a statement that echoed the emotional gravity of a Shakespearean tragedy. He later called it the “greatest culinary tragedy of the 21st century." Apparently, Mr. Reese has never "enjoyed" a McRib, which also isn't made of its main ingredient, according to one recent lawsuit.
The Easter Bunny Is Getting Real
Customers are outraged and perplexed that Hershey has somehow tricked an entire generation into eating what could barely be called "chocolate." In response Hershey plans to start testing “real chocolate” Easter bunnies by next year. That's right, folks—by 2027 some Easter Bunnies might be made with real cocoa and not a chocolate-flavored substance that shares ingredients with factory sealants.
The company has set the 2027 timeline because transitioning to real chocolate is a complex process. According to spokeswoman Allison Kleinfelter, Hershey is "moving with speed" to make the switch, but the change involves challenges like formulation, packaging, supply chains, and ingredient sourcing. Her comments suggest that Hershey, America’s chocolate company, is still working out the kinks of producing chocolate from natural ingredients.
More Realness Coming: Not Just Chocolate, but Real Colors Too
Hershey’s isn’t just stopping at chocolate—by 2027, they also promise to move away from artificial reds and “transition to natural colors” in their candy. Which begs the question… What exactly are your kids eating this Easter? For years, they’ve been munching on hollow bunnies, thinking they’re wholesome holiday treats. Actually they've been consuming what experts call “chocolate-flavored substitutes.” Until Hershey switches to Easter Bunny approved ingredients, alarmed parents may sleep better putting Jelly Beans in this years basket.
For now, you can bet that Hershey will be trying to convince us that “natural ingredients” and “research” are the new ways to fix what never needed fixing. It looks like 2027 may finally be the time for real chocolate again, but has anybody asked “Does this peanut butter taste funny”?
“What is this—chocolate-flavored plastic?!” — Brad Reese
“I was betrayed by the very thing my family invented... it was disgusting.” Reese told The New York Times¹ in a statement that echoed the emotional gravity of a Shakespearean tragedy. He later called it the “greatest culinary tragedy of the 21st century." Apparently, Mr. Reese has never "enjoyed" a McRib, which also isn't made of its main ingredient, according to one recent lawsuit.
The Easter Bunny Is Getting Real
Customers are outraged and perplexed that Hershey has somehow tricked an entire generation into eating what could barely be called "chocolate." In response Hershey plans to start testing “real chocolate” Easter bunnies by next year. That's right, folks—by 2027 some Easter Bunnies might be made with real cocoa and not a chocolate-flavored substance that shares ingredients with factory sealants.
The company has set the 2027 timeline because transitioning to real chocolate is a complex process. According to spokeswoman Allison Kleinfelter, Hershey is "moving with speed" to make the switch, but the change involves challenges like formulation, packaging, supply chains, and ingredient sourcing. Her comments suggest that Hershey, America’s chocolate company, is still working out the kinks of producing chocolate from natural ingredients.
More Realness Coming: Not Just Chocolate, but Real Colors Too
Hershey’s isn’t just stopping at chocolate—by 2027, they also promise to move away from artificial reds and “transition to natural colors” in their candy. Which begs the question… What exactly are your kids eating this Easter? For years, they’ve been munching on hollow bunnies, thinking they’re wholesome holiday treats. Actually they've been consuming what experts call “chocolate-flavored substitutes.” Until Hershey switches to Easter Bunny approved ingredients, alarmed parents may sleep better putting Jelly Beans in this years basket.
For now, you can bet that Hershey will be trying to convince us that “natural ingredients” and “research” are the new ways to fix what never needed fixing. It looks like 2027 may finally be the time for real chocolate again, but has anybody asked “Does this peanut butter taste funny”?
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